Our history
About Us

Well-dressed nails have always fascinated me: they represent for me a prominent element of every person's appearance.

I like to think of them as an ever new opportunity to express ourselves with style and elegance.

Roberta

President RobyNails

RobyNails is a company based in Milan, with exclusive production laboratories, specialized in professional products for nails: gel, nail polish and gel polish. The mission of RobyNails is to develop products and application techniques that best facilitate the work of professionals in the nail world. Produced in its exclusive laboratories, The Original Gel System is today considered one of the most advanced systems in the professional nail business. Thanks to the wide distribution network, RobyNails products are available in many cities both in Europe and abroad.

#EXCLUSIVE MADE IN ITALY QUALITY

The innovative formulations, exclusively developed by RobyNails laboratories, respect natural nails and ensure perfect and long-lasting extra shine results.

#RESEARCH AND DEVELOPMENT

Research and development are continuous and have a unique goal: to ensure high quality and precision results for professionals, in ever faster times.

#TECHNOLOGY AND PRODUCTION KNOW-HOW

Thanks to the extensive experience in the production of gels, RobyNails is always at the forefront in the development and launch of new products for the nail beauty.

#PROFESSIONAL TRAINING AND ASSISTANCE

Constant update is essential: RobyNails represents a reference point for classroom training, workshops, videos. Thanks to the technical assistance we provide all the clarifications and answers necessary for the correct use of the products and the different working techniques.

#ITALIAN PASSION AND CREATIVITY, INTERNATIONAL EXPERTISE

At the heart of RobyNails, passion and creativity are combined with the use of the most advanced technological research and extensive international experience.
For a mix of ingredients to be discovered...

Our Identity
Recognizable at first glance
Vision & Mission

Vision & Mission

We believe in a future that we can shape together, built on innovation, education, and continuous commitment. Our mission is to join beauty professionals into their journey for personal and professional development, enhancing their talent and turning every gesture into excellence. By combining experience with curiosity, we develop tools and knowledge that spark fresh inspiration and new perspectives.

Our Values

Our Values

Our values guide every decision and every action. We consider the natural nail's health at the core of our philosophy, ensuring attention to every detail to deliver flawless and long-lasting results. Ongoing research and innovation are the driving forces behind our ability to develop ever more effective formulations.
This is how we stand side by side with those who create beauty every day, with products that reflect true professionalism and passion.